eSCL can help you generate what it takes to create a true One-to-One relationship with your online customer that builds brand equity, loyalty and trust.

An eSCL-enabled application can provide you with:

• Intelligent Business Process Systems
Allows you to capture the business “rules” used by your very best sales and support people and embed them into every e-business interaction.
• Profile Management Systems
Allows you to process information about each customer interaction and share it seamlessly across the enterprise.
• Personal Profiling and Filtering Systems
Allows your customers to determine the information that is important to them – and if it’s important to them, it’s important to you.
• Intelligent, Customized Messaging Systems
Allows you and your customers to be instantly notified of highly relevant information, whenever and wherever they need to know it.
• Recommendation Systems
Allows you to automatically suggest products and services based on previous customer behavior and current click stream.

Intelligent Business Process Systems

To help adapt traditional business practices, policies, and procedures to the e-business environment, eSCL hosts a suite of tools that include a real-time inference engine along with an integrated scripting language. The inference engine uses Business Rules in a consolidated way to capture how business “users” think and act. Together they are used to develop systems that can ultimately provide supervisory control of multiple data sources and allow intelligent, automated, real-time analysis and decision-making.

Using a Business Rules approach, eSCL creates a clear separation between business logic and procedural logic. This allows applications to adapt and change easily and quickly to changes in business practices. Companies that are able to develop and deploy systems rapidly, have a clear competitive advantage in today’s e-business marketplace.

Profile Management Systems

Information about each customer interaction, gathered at each customer touch point, creates a collective customer profile, or “memory base”. This customer memory base, when shared seamlessly across the enterprise will, over time, be far more valuable than the profit on any single end-transaction or sale. Beyond data-mining, information refining and interpretation for company-wide access is what creates real value.

Personal Profiling and Filtering Systems

Allows your customers to determine the information that is important to them – and if it’s important to them, it’s important to you.

Intelligent, Customized Messaging Systems

We call it the “Webolution”. First there was the Web, with vast amounts of information. Then came search engines to help filter and organize the content. The next step in the evolution of the Internet is Personalized Intelligent Notification Systems (PINS). PINS technology allows businesses and customers to track and manage highly relevant information, whenever and wherever they need to know it.
 

Recommendation Systems

An eSCL-enabled application can easily facilitate cross-selling and up-selling through analysis of past preferences and click stream during the current visit. Predicting the changing needs, wants, behavior, and expectations of individual high-value customers is ultimately what helps attract, influence, and repeatedly satisfy them to begin with.

For more information, please contact ICS

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